Fractional Marketing
for your business
Slice provides fractional marketing support for local, B2B and service-based businesses. We act as your part-time marketing lead or execution partner, bringing senior experience without the cost of a full-time hire.
Our Services
-
Whether you’re starting from scratch or looking to grow an established presence, we help small businesses get more from their social media. From setting up and managing accounts to creating better content and building a consistent posting rhythm, we make it easier to show up where your audience already is. We can also plan and run targeted social ads to drive real results — so your social channels don’t just look good, they actively support your business growth.
-
Great marketing starts with clear, compelling messaging. Slice helps small businesses find their voice and communicate it with confidence - whether that’s website copy, social content, email campaigns or sales materials. We combine strategic thinking with hands-on execution, so your messaging not only sounds good but drives action. From refining your tone of voice to writing high-performing campaigns, we make sure every word is working harder for your business.
-
Email marketing is one of the most effective ways to stay connected to your audience and drive repeat business - but only when it’s done well. Slice helps small businesses plan, write and manage email campaigns that people actually want to read. From setting up platforms and building subscriber lists to creating newsletters, automations and targeted campaigns, we turn email into a consistent, revenue-driving channel. Whether you need a regular send or a smarter strategy, we make sure your emails deliver real value -and real results.
-
Your website should evolve with your business - not sit untouched. Slice provides simple, reliable website support for small businesses. Helping you keep everything up to date without the hassle. Whether it’s refreshing copy, adding new pages, uploading blogs or events, or making small updates that keep things running smoothly.
-
Events are a powerful way to get your business in front of the right people - but they take time, planning and the right execution to make an impact. Slice supports small businesses with exhibitions, local trade shows and county shows, helping you show up professionally and make the most of every opportunity. From designing and producing collateral and merchandise to planning your presence and providing on-the-day support, we make sure everything runs smoothly. So you can focus on the conversations that matter, while we handle the details behind the scenes.
Process & Approach
Understand where you are today
Every engagement begins with a clear understanding of your current marketing setup. We review what’s already in place, identify gaps or inefficiencies, and explore the challenges you’re facing. Just as importantly, we look for untapped opportunities, areas where your marketing could perform better, reach new audiences, or deliver stronger results. Alongside this, we define the outcome you want to achieve so every decision moving forward is aligned with your business goals.
Step 1
Audit
Define the roadmap
Once we understand the landscape, we create a clear marketing strategy and plan of action. This includes the key priorities, campaigns, channels, and activities that will deliver the greatest impact. The result is a structured roadmap that turns ideas into a practical plan for growth.
Step 2
Strategy + Plan
Execution and ongoing support
With the strategy agreed, we move into delivery through a monthly retainer. This is where the work gets done. You gain your own part-time Head of Marketing, responsible for both strategy and execution, at a fraction of the cost of a full-time employee. We manage priorities, deliver campaigns, and ensure marketing activity remains consistent and effective each month.
Step 3
Retainer
We work alongside you - getting to know your business, your goals and what makes you different - and helping you show up consistently and confidently. we love working with small businesses and seeing the growth that can be achieved with the right support in place. From ideas and strategy through to the day-to-day doing, we’re here to make marketing feel simpler, more manageable and, most importantly, more effective. Think of us as part of your team, just when you need us.
Not every marketing challenge needs to be solved alone. Where a project requires specialist execution, such as brand identity, website development, video, or paid media, we can introduce you to the right partners from a trusted network we’ve built over the years.
Having worked alongside a range of agencies, designers, and specialists across previous roles, we know who delivers quality work and who to avoid. Slice acts as the strategic lead, helping scope the work, brief the right partner, and oversee delivery so everything stays aligned with your goals.
Strategic Oversight,
Trusted Partners
MEET ELLA
I’m the founder of Slice, and I set up the business to do more of what I love — working closely with small businesses and helping them grow through simple, sustainable marketing. My career started in a large corporate environment, where I worked with well-known names in the travel industry, before moving into an agency specialising in website design and development. It was there that I really saw the impact thoughtful marketing can have on small businesses, and where my passion for supporting them began. I later moved into a marketing role within the education sector, bringing together a broad range of experience that now shapes how I support clients today - practical, hands-on and focused on what really works.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!